Building Backlinks Yourself vs. Outsourcing

Building backlinks for your site is an important part of the search engine optimization process. The downside to this is that building backlinks can be really time consuming. This may lead you to wondering if you should start to outsource this process. Let's look at this to see if outsourcing backlinks by using an SEO service is a viable option.
Outsource Backlinking to!
Manually Create Your Own Backlinks!
Before you even think about outsourcing your backlinks you need to ensure that your blog or website has been set up correctly for SEO purposes. This includes having quality articles written with keywords. Making use of things such as formatting techniques with Headings 1 and 2. Plus if you use images these should include your keywords in the title and the Alt tag.

When you are sure that your site has all the basic SEO techniques in place, then you can start to think about backlinks. There are several ways to do this. You can use one of the outsourcing sites such as Freelancer, Odesk or Elance. Or you may prefer to use a company that specializes in building backlinks for their customers.

If you decide to use a company then make sure you do your homework and research them. Try and see if you can connect with someone who has actually used them and then you can gauge their results. Going with a company may be more expensive than hiring and individual, so you want to make sure that you will get value for your money.

Also check to see what types of backlinks they suggest you create. There are various schools of thought on this subject and it varies depending on what SEO experts see as currently working.

You can use this as a general rule of thumb, use for anchor text purposes:

  1. Approximately 25% of your anchor text should be based on your Brand. This is your business name, client’s business name, etc.
  2. Another 25% on your actual URL:,
  3. The next 25% Main Keyword or Keywords - these are the main keywords that you are attempting to get rank for. 
  4. Then 25% should be based around Long Tail Keywords. These are longer phrases such as how to start a walking regimen or finding good backlinks online. 

Within all of this you may want to add a few miscellaneous keywords on your site. An easy way to do this is buy using words such as Click Here or Buy Now.

If you use these tips and ask for this type of backlinking combination from any type of backlink building service, either a company or an individual, you should see good results regardless.