Getting Your Website Noticed

There are various ways to get your website noticed. You can use social media, you can post lots of great content or you can try and find influencers in your niche who will help promote your site. This last option may take a little more time to achieve, but when it happens the results will be totally worth it.

Your goal is to find places where the influential people in your niche hang out. This could be on their own blogs, in online forums and on various social media sites.

It is fairly easy to locate people on sites like Facebook, LinkedIn and Google+. You can search for groups or even by name if you know who you are looking for. Then it is simply a matter of following what they are doing. You want to keep track and read their posts and any articles that they publish. When you can you want to leave thoughtful and helpful comments on their material. 

When you start doing this often enough this person is going to start recognizing your name. If your comment receives additional comments and questions this tactic will work extremely well.

The influencer is going to make the time to check out what you have to offer. When they like what they see they may start leaving comments on your own blog and social pages. They could even contact you personally and ask you to write a guest post on their blog.

This can lead to a huge surge in traffic to your own site. Be prepared in advance and have an opt in form ready for your newsletter. This way you can collect subscribers which you can mail to at some point.

From an SEO point of view all of this new activity is perfect for generating new links back to your site. Google in particular, will notice this and reward you! Your search engine rankings could become higher and this leads to more traffic for your business.

Of course, it is possible to use lots of tools to get back links for your site, the method we described above looks very natural to the search engines. This is a huge plus for you, the only downside is that it can take a little while for all of this to happen.

A good choice would be to use a back linking tool and then supplement this with getting your website noticed by influencers in your niche.

Using Social Media to Create Back Links

This year saw a huge increase in the use of social media sites by marketers, both online and offline. Companies are realizing the value of having a presence on social media sites and are seeing the rewards from doing so.

If you haven't yet incorporated this type of marketing into your business, then you really should. You don't have to have a presence on every media site. Instead select a couple to start with and go from there.

The most popular social media sites today are:

• Facebook
• Twitter
• Google+
• LinkedIn
• Pinterest
• Instagram

We would suggest starting with at least the top 3 that we listed above. This will give you a good base to start from and will help you to attract a variety of new visitors to your website.

Quite often the one thing that distracts people from incorporating this type of marketing into their business is the factor of time. Yes, it does take time to make posts and to find images and short posts to add to your timeline or newsfeed. The good thing is that you can automate a lot of this work.

There are tools such as Buffer, Tweet deck and Hootsuite that will automatically publish your posts for you. Some of these tools post to a variety of places, while others have limitations on them. Try out a few and see which ones work the best.

If you have several employees you could add this as a job function or you may like to hire a virtual assistant to do this work instead.

One advantage of posting content to social media sites is that they are a wonderful way to get links back to your site. So you are killing two birds with one stone. Giving your business a social media presence and improving your websites SEO at the same time.

An important factor to marketing on social media sites is that the people who use these sites love images and graphics. All you really need for content is to add a great image with a one or two sentences and your post is ready to go. What could be easier than this?

If you are stuck with ideas for posts for these sites then use an RSS reader such as Feedly and add your favorites sites to it. Along with industry news sites about your niche or business. Check your reader each morning and discover interesting content which you can post to your pages. This has two benefits besides creating links. You are staying on top of all the hot news stories and you are providing your readers with timely and relevant information.

Are you ready to start using social sites more now?